Our Story
CMC&CO is a strategic sports business and PR advisory that powers bold investments in sport, transforming ambitious visions into impactful, commercial strategies.
As trusted advisors to leaders, investors, and governments, we guide the positioning, development,and scaling of high-impact ventures across the global sports landscape.
At CMC&CO, we combine global industry expertise with innovative PR strategy and high-value partnerships to drive transformative outcomes and enhance business performance.
Our approach positions clients at the forefront of the sports industry by integrating deep market insight with creative thinking—unlocking growth, strengthening brand positioning, and delivering meaningful impact both on and off the field.
We partner with forward-thinking governments, landmark destinations, investment firms, world-renowned brands, and leading sports organisations and events.
