We power bold investment in sport

CMC&CO is a strategic sports business and PR advisory that powers bold investments in sport, realising ambitious visions into impactful strategies. As trusted advisors to leaders, investors, and governments, we guide the positioning, development, and scaling of high-impact ventures across the global sports landscape.

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At CMC&CO, we blend global industry expertise with innovative PR ideas and strategic partnerships to drive transformative change and enhance business performance.

Our approach is designed to position clients at the forefront of the sports industry by combining deep industry insight with creative thinking, unlocking growth, strengthening positioning, and delivering meaningful outcomes both on and off the field.

We take pride in serving forward-thinking governments, landmark destinations, investment firms, world-renowned brands, and game-changing sports organisations and events.

 

Our advisory spans across

  • Athlete Representation

    Athlete Representation

    We advise athletes on brand positioning, partnership strategy, and long-term career development.

  • Brand identity

    We craft purposeful brands and narratives that differentiate clearly and endure over time.

  • Concept Creation

    We define and develop distinctive event platforms and campaigns that deliver long-term commercial and strategic value.

  • GCC representation

    We provide strategic representation in the GCC, advising on market entry, events, partnerships, sponsorships, and stakeholder engagement.

  • HNWI & Premier Hospitality

    We design high-level engagement strategies and experiences that connect elite audiences with meaningful opportunities.

  • Partnerships & Sponsorship

    We structure strategic partnerships that unlock value, align stakeholders, and accelerate growth.

  • PR & Stakeholder relations

    We shape perception, manage reputation, and align stakeholders through strategic communications and positioning.

  • Gary Player Invitational

    Social impact

    We advise on purpose-driven strategies that deliver measurable social and cultural impact.

  • Women & Sport

    We advise on and support initiatives that advance women’s participation, leadership, and visibility in sport.