We power bold investment in sport
CMC&CO is a strategic sports business and PR advisory that powers bold investments in sport, transforming ambitious visions into impactful, commercial strategies.
As trusted advisors to leaders, investors, and governments, we guide the positioning, development, and scaling of high-impact ventures across the global sports landscape.
At CMC&CO, we combine global industry expertise with innovative PR strategy and high-value partnerships to drive transformative outcomes and enhance business performance.
Our approach positions clients at the forefront of the sports industry by integrating deep market insight with creative thinking—unlocking growth, strengthening brand positioning, and delivering meaningful impact both on and off the field.
We partner with forward-thinking governments, landmark destinations, investment firms, world-renowned brands, and leading sports organisations and events.
Our advisory spans across
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Brand identity & Design
We craft purposeful, strategically grounded and practical brand identities and narratives that differentiate and endure.
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Concept Creation
We develop distinctive event platforms and campaigns that deliver long-term commercial and strategic value.
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GCC representation
We provide strategic representation across the GCC, advising on market entry, partnerships, and stakeholder engagement.
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Partnerships & Sponsorship
We structure and execute high-value partnerships that maximise commercial return.
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PR & Communications
We craft and manage compelling PR narratives and communication plans to deliver strategic storytelling.
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Women & Sport
We specialise in growing the visibility and commercial support of women in sport through strategic, targeted initiatives.